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Wednesday, December 30, 2009

The Lesser the AdSense Ad Units, the More the Clicks - Surprised?

If you've been in the internet marketing industry any time long then you might be knowing that why so many AdSense units on a single page are not so good for a website. Yet, we tend to put them again in an attempt to squeeze the cash from every inch of our traffic. Well, today I'm about to prove those people wrong in a logical way.
The first thing that you should consider before you put AdSense on your website's design is to think from the point-of-view of the visitor. While you might be thinking that by literally spamming the visitor's screen by loading around 6 AdSense units above-the-fold in front of the visitor will give you luck in making money.
You are highly mistaken about making money with AdSense!
While little changes to an AdSense unit can cause your AdSense account to bring in roaring earnings, little changes can also cause it to nose-dive to an unwanted zero. Let's put you in a more casual scenario...
Imagine that you are the visitor to the website. Be honest, would you ever stick to a website you see loaded with AdSense ad units for longer than 5 seconds? I wouldn't. If you think that the average internet user does not know about AdSense and the purpose of that ad, you're mistaken.
If it were the case then there wouldn't be 50 million+ users of the Firefox plugin which blocks ads from AdSense, etc. which they consider spam. On the other hand, we put more and more units to make the most out of the visitors. Noticed the two extremes of the scenario?
We want to make sure that we do not lose even 1 visitor from clicking the AdSense. On the other hand, the visitors do not even want to look at AdSense. In this case, we can never expect to make money. This is where I tell you what to do about it.
I always recommend all AdSense publishers that I know to stick to a maximum of 2 ad units per page. Most importantly, there be a significant gap between the two. Putting the 2 ad units right next to each other might be giving that 'spammy' look so you would want to have a little gap between the two.
Moreover, this can help your website in a number of ways:
  1. Your website would not seem to be a MFA (made-for-AdSense) website.
  2. It will urge the visitor to trust the website.
  3. It will have visitors to stick around the website longer.
  4. Your website's loading time would be much better.
  5. You'll be less likely to face problems from AdSense in case of a traffic surge.
Next, don't just have your AdSense ad unit floating around the page, unorganized or unformatted. Since there are only 2 ad units, you don't have much to worry about. No special formatting, just embed them in the design in a way which gives them a more of a 'warm' feeling on the page rather than making them look like an alien on the page.
That's all!
While you were thinking this was going to be something complicated well it's not.This is definitely one of the most easy-to-implement and effective strategy for improving your AdSense earnings. You'll definitely be making more money with AdSense through it's implementation.
Think this AdSense optimization tip proved useful for you? Well this is just one of the 55 tips that I shared on my blog to help you make money with AdSense, so to get more information about it, be sure to check out the article. Other than that, AdSense is just one of the tools that I use to make money. I've been sharing numerous other strategies and tips at my blog which can help you to make money on the internet. Best of luck with your AdSense ventures!
By Abdulrehman Agha
cashmedia.biz

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